Hyperlocal SEO for Dispensary & Cannabis Brands

Hyperlocal SEO is an opportunity for dispensary and cannabis brands to differentiate themselves from the competition and target customers on the same street or block.

Hyperlocal SEO is the practice of boosting your results in search ranking for a specific county, state, or city. Hyperlocal SEO takes this to the next level, optimizing your content and outreach to customers in your neighborhood, block, or street.

For dispensary and cannabis brands, hyperlocal SEO is essential. It allows you to target the growing number of users in your area searching with terms like “near me” or “near to.”

Google is also beginning to appreciate the value of hyperlocal searches. Consumers usually don’t travel miles across a city just to get CBD and cannabis products. Instead, they want to know where they can go right now to get their fix.

Thus, brands that can find and target the right hyperlocal keywords can often get the jump on their competitors. If Google determines that your company is just across the block from the user, while your competitor is all the way downtown, it’ll promote you above them in search results, making you more likely to get the business.

How Do You Do Hyperlocal SEO As A Dispensary Or Cannabis Brand?

Hyperlocal SEO for dispensaries is critical for anyone selling marijuana for medicinal or recreational use. Shops need to offer customers the convenience to differentiate themselves from their rivals. In any given area, they need to become the go-to place for cannabis products and related items.

Interested in Hyperlocal SEO for your dispensary? Here’s what to do:

Set Up Your Google My Business Profile

You probably have a Google My Business (GMB) profile already, but if you don’t, go and set one up now. Fill out your details and then wait for Google to send you a confirmation code in the mail. Once you get this, use it to confirm your address through the GMB dashboard.

Then check that all your business information is up to date and that you have filled out all relevant fields (including photos). You’ll want to include latitude and longitude coordinates to give Google more precise information about your location for the user’s GPS.

Invest In Technical SEO

The more structured data you add (schema), the more Google will recommend your business. These give the search giant’s algorithms specific clues about the meaning of your pages, something you can read more about here. Google recommends businesses use JSON-LD notation and that you follow its guidelines.

Optimize Your Keywords For Hyperlocal Searches

The next step is straightforward: optimize your website content and GMB fields with hyper-local keywords. You want to target the words and phrases that users are typing in right now to access your business.

For instance, let’s say that your keyword research reveals that people in your area prefer CBD brownies to cookies. If that’s the case, you’ll want to arrange your content more towards keywords such as:

CBD brownie shops near me
CBD brownies on this street
CBD brownies on my block

Don’t worry if you can’t think of any good keyword: you can always use keyword generator apps to do it for you. When you have a list, start entering terms into your titles, image alt text, headings, and anywhere else Google crawls.

Invest In External Citation Building

Citings are helpful for hyperlocal SEO because they improve discoverability and generate more business. The basic information you provide should be the same as for GMB. Include things like:

You company name
Business address
Business phone number
Link to your website

Citations also allow you to provide additional information that might be helpful for local users, such as directions to your premises and hours of operation.

Track Performance

Lastly, you’ll need to invest in reporting — that is, how well your dispensary’s hyperlocal SEO is working.

Valuable key performance indicators (KPIs) include:

• Website clicks
• Driving Directions
• In-store Purchases
• Phone calls
• Online Orders / Revenue
• Business profile interactions

If you notice an uptick in any of the following hyperlocal SEO implementations, it could indicate that your campaign is working.

Conclusion

Hyperlocal SEO is a powerful strategy for targeting customers ready to buy from you right now on your street or block. If you get it right, you can win customers by offering convenience there and then, negating the need for them to travel across town. If you are interested in learning more about our hyperlocal SEO services, please fill out the waitlist form located above and we will get in touch with you with more details.